Marketing (52)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. |
Name |
Provider |
Purpose |
Maximum Storage Duration |
Type |
bcookie |
LinkedIn |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
1 year |
HTTP Cookie |
li_gc |
LinkedIn |
Stores the user's cookie consent state for the current domain |
180 days |
HTTP Cookie |
lidc |
LinkedIn |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
1 day |
HTTP Cookie |
tt_appInfo |
TikTok |
Used by the social networking service, TikTok, for tracking the use of embedded services. |
Session |
HTML Local Storage |
tt_pixel_session_index |
TikTok |
Used by the social networking service, TikTok, for tracking the use of embedded services. |
Session |
HTML Local Storage |
tt_sessionId |
TikTok |
Used by the social networking service, TikTok, for tracking the use of embedded services. |
Session |
HTML Local Storage |
_uetsid |
Bing |
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
Persistent |
HTML Local Storage |
_uetsid_exp |
Bing |
Contains the expiry-date for the cookie with corresponding name. |
Persistent |
HTML Local Storage |
_uetvid |
Bing |
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
Persistent |
HTML Local Storage |
_uetvid_exp |
Bing |
Contains the expiry-date for the cookie with corresponding name. |
Persistent |
HTML Local Storage |
MUID |
Bing |
Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. |
1 year |
HTTP Cookie |
ajs_user_id |
cdn.segment.com |
Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. |
Persistent |
HTML Local Storage |
lastExternalReferrer |
Facebook |
Detects how the user reached the website by registering their last URL-address. |
Persistent |
HTML Local Storage |
lastExternalReferrerTime |
Facebook |
Detects how the user reached the website by registering their last URL-address. |
Persistent |
HTML Local Storage |
NID |
Google |
Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
6 months |
HTTP Cookie |
pagead/1p-user-list/# |
Google |
Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. |
Session |
Pixel Tracker |
1/i/adsct |
X / Twitter |
Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
Session |
Pixel Tracker |
muc_ads |
X / Twitter |
Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
400 days |
HTTP Cookie |
_ttp |
TikTok |
Used by the social networking service, TikTok, for tracking the use of embedded services. |
1 year |
HTTP Cookie |
__tld__ |
Trustpilot |
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
Session |
HTTP Cookie |
1/i/adsct |
X / Twitter |
Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
Session |
Pixel Tracker |
guest_id |
X / Twitter |
Collects data related to the user's visits to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. |
400 days |
HTTP Cookie |
guest_id_ads |
X / Twitter |
Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. |
400 days |
HTTP Cookie |
guest_id_marketing |
X / Twitter |
Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. |
400 days |
HTTP Cookie |
_fbp |
Facebook |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
3 months |
HTTP Cookie |
_gcl_au |
Google
| Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
3 months |
HTTP Cookie |
_ttp |
TikTok |
Used by the social networking service, TikTok, for tracking the use of embedded services. |
1 year |
HTTP Cookie |
_uetsid |
VisaFirst |
Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. |
1 day |
HTTP Cookie |
_uetvid |
VisaFirst |
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
1 year |
HTTP Cookie |
__tld__ |
Trustpilot |
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
Session |
HTTP Cookie |
ajs_user_id |
Trustpilot |
This cookie is used to collect data on the visitor's behavior on the website - this information can be used to assign the visitor to a visitor segment, based on common preferences. |
Session |
HTTP Cookie |
#-# |
Youtube |
Used to track user’s interaction with embedded content. |
Session |
HTML Local Storage |
iU5q-!O9@$ |
Youtube |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Session |
HTML Local Storage |
LAST_RESULT_ENTRY_KEY |
Youtube |
Used to track user’s interaction with embedded content. |
Session |
HTTP Cookie |
LogsDatabaseV2:V#||LogsRequestsStore |
Youtube |
Used to track user’s interaction with embedded content. |
Persistent |
IndexedDB |
nextId |
Youtube |
Used to track user’s interaction with embedded content. |
Session |
HTTP Cookie |
remote_sid |
Youtube |
Necessary for the implementation and functionality of YouTube video-content on the website. |
Session |
HTTP Cookie |
requests |
Youtube |
Used to track user’s interaction with embedded content. |
Session |
HTTP Cookie |
TESTCOOKIESENABLED |
Youtube |
Used to track user’s interaction with embedded content. |
1 day |
HTTP Cookie |
VISITOR_INFO1_LIVE |
Youtube |
Tries to estimate the users' bandwidth on pages with integrated YouTube videos. |
180 days |
HTTP Cookie |
YSC |
Youtube |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Session |
HTTP Cookie |
yt.innertube::nextId |
Youtube |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Persistent |
HTML Local Storage |
ytidb::LAST_RESULT_ENTRY_KEY |
Youtube |
Used to track user’s interaction with embedded content. |
Persistent |
HTML Local Storage |
YtIdbMeta#databases |
Youtube |
Used to track user’s interaction with embedded content. |
Persistent |
IndexedDB |
yt-remote-cast-available |
Youtube |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
yt-remote-cast-installed |
Youtube |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
yt-remote-connected-devices |
Youtube |
Stores the user's video player preferences using embedded YouTube video |
Persistent |
HTML Local Storage |
yt-remote-device-id |
Youtube |
Stores the user's video player preferences using embedded YouTube video |
Persistent |
HTML Local Storage |
yt-remote-fast-check-period |
Youtube |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
yt-remote-session-app |
Youtube |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
yt-remote-session-name |
Youtube |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
geolocated |
api1.websuccess-data.com |
Localization cookie. |
Persistent |
HTML Local Storage |